![]() ![]() ![]() How many times did they browse the product that they ended up purchasing?.With this information, you can answer questions such as: Whether or not they compared products before making a final selection or if they chose to use a promo code is all information that is gathered as part of the transaction. Information regarding the customer’s pre-purchase behavior is also gathered. While the type of product the customer purchased, as well as how much they spent, will be captured by your organization’s point-of-sale program, there is other related data that’s considered transactional. One primary example of transactional data involves recording the time, date, and type of purchase a customer makes on your site. Gaining insight from pre- and post-purchase customer data Here are two specific use cases that might seem familiar: 1. There are many different ways that transactional data can be used to help grow your business. It can even help identify reasons that customers are dropping off the site before making a purchase or abandoning their shopping carts. Transactional data allows you to follow the clicks and trace how your customers behave before and after a purchase. It provides context to everyday transactions and helps organizations better understand what their customers are actually doing online. When analyzed properly, transactional data becomes hugely important. This temporal detail helps to provide context and gives it an objective piece of data to use as a pivot point when analyzing customer behaviors. The key feature that sets transactional data apart from other types of collected data is that it provides a date and time. While it is easy to assume that the transaction must involve a purchase, the fact is that online, a transaction is merely defined as an “event.” These events simply mean that information is being shared between the site visitor’s web browser and your site or organization. Transactional data is any information that’s gathered as the result of a transaction. Let’s explore what transactional data is and how it can be used to spur growth. One example of readily available data is transactional data. Whether they’ve made a purchase or not, online customers and site visitors can provide data and insights to your brand that can help make your marketing more effective and allow your advertising and digital marketing dollars to go further. There are many sources of information available online that are useful for analyzing customers and their behaviors. ![]()
0 Comments
Leave a Reply. |